Chapter 1: The spark

A sunny summer on a crowded Italian beach. Anne, a dreamy little girl, gets lost in the crowd on the beach. Her parents search for her, worried, for hours. That day of panic left a lasting impression on her.

Anne grew up with an idea in mind: to find a solution so that no child would ever be lost for so long. This experience became the basis of her dream to offer the world a simple and effective tool to prevent loss.

Chapter 2: A World of Data and Injustice

Anne grew up to become a brilliant strategist and entrepreneur, but she also immersed herself in the world of data. She saw first-hand how personal data was exploited and monetised, to the detriment of people's privacy.

She left this business world behind because she refused to contribute to the dehumanisation of relationships. She is throwing herself heart and soul into her dreams, into the arts, and is already imagining a system where the telephone number becomes a key to serenity. A tool for connecting people simply and without exploitation. The idea began to take shape in her mind.

Chapter 3: The decisive encounter

That's when Anne met Sébastien, a keen diver and technology expert.

Seduced by Anne's idea and sensitive to her ethical vision, Sébastien helped her bring her project to life. Together, they created Blue and its Magic QR: a small QR code that can be attached to anything that matters. If something is lost, the scanned code immediately alerts the owner via his or her telephone number, without any intermediaries or data collection. Simple, secure and caring.

Chapter 4: The project grows

Thanks to Sébastien, Blue has become even more magical. He is developing a system where each QR code can be regenerated ad infinitum, opening the way to new uses.

Anne sees this as an opportunity to reconnect with her former life as a marketing strategist, and to offer caring relationship marketing campaigns. Turning Magic QR and blue into a new heartfelt medium.

Not only can families find their loved ones, but businesses and brands can also use this device to connect with their audiences. The Magic QR becomes an interactive and engaging tool, strengthening the relational capital of brands by bringing customers and companies closer together in an authentic and direct way.

Chapter 5: a caring solution for everyone!

Blue - Magic QR makes it easy to find what matters without compromising privacy, by creating direct and secure connections based on trust.

It is produced entirely in France by an ESAT. This structure enables people with disabilities to work while benefiting from medical, social and educational support in a protected environment.

Anne is happy, looking out to sea, and sees in this life experience a gift to sow a little more kindness.

She, a dreamer with a big heart, would tell you that it's like a fairy tale: ‘Everything's blue that ends well’.